Advertisers have different forms of marketing- print, radio, television, and promotional marketing. With every type there is typically cost and conversions; however, one type stands out as being the best for brand awareness and return on investment. Custom Gear offers the following information on the return of customised promotional items.
The return on investment of promotional items is a percentage used to measure profitability. When calculating your return on investment, you must understand the value of the investment. Yes, promotional items are cost-effective, providing advertisers with long-lasting advertising.
Various ways, marketers can measure promotional product ROI:
Firstly, the usefulness of the products. Consider the product. How it will fit into consumer lives. Does it have the potential for everyday use; weekly use, monthly, etc.? The more use, the higher the value of the promotional product. Promotional products that are useful need to be built to last for advertisers to have true staying power. According to stats, useful promotional products are kept by consumers for up to two years or more.
Marketers need to keep in mind the number of impressions received for an item. For instance, bags and travel mugs are items that often go mobile with the consumer. Promotional items that are used frequently can provide advertisers with hundreds to thousands of consumers building brand awareness towards their brand as the item with the advertiser’s logo is visible to consumers when it is taken on the go.
Consumers also like promotional items that make them feel appreciated. Advertisers can measure the return on investment by considering the number of impressions an item will receive. Consider the return on impressions. Promotional products are another reach to customers and consumers. Advertising staying power is increased as advertiser recall is higher with promotional products. Brand image and consumer reaction are also higher.
Choosing the right products will increase your return on investment. For instance, products that are only useful once will not have lasting advertising as products that are used many times over. Long-lasting promotional items that consumers love include promotional t-shirts, coffee mugs, bags, and branded pens.
Aside from the right useful products, advertisers need to encourage a call to action. Over 60 percent of consumers that receive promotional products form loyalty to the advertiser. The response is increased with advertisers that include a call to action. Call to action can be as simple as adding a survey or to encourage them to sign up to an email list. Staying connected with consumers allows for easy follow up.
Custom Gear is a leading Australian supplier of promotional items. We provide advertisers with a selection of over 20K promotional products for advertising campaigns. For quality and value in promotional products that increase the return on investment, contact Custom Gear.