In a world where we are constantly inundated with digital advertising, it can be easy to overlook the power of traditional marketing tools like branded pens and pencils.
Promotional pens are still a very effective way to promote your brand. For one thing, they offer a tangible way to connect with potential customers. Unlike digital ads, which can easily be ignored or forgotten, branded pens and pencils provide a physical reminder of your company. They can help create a feeling of closeness and trust between potential customers and your brand.
Personalised Pens are affordable and easy to distribute
Custom pens and pencils are a great way to promote your business, big or small. Branded stationery is an excellent form of cost-effective advertising. Giving away branded pens and pencils is a great way to increase brand recognition and get your name there.
Promo items like pens are highly customisable. You can choose different colours and inks and even add a personal message. This makes them perfect for businesses that want to promote their brand uniquely and memorably.
Custom pencils make excellent merchandise items. They’re affordable, easy to produce in bulk, and perfect for daily use.
Promotional stationery can be an effective marketing tool, especially for small businesses and start-ups. Whether you’re looking to increase brand awareness or boost sales, promotional pens are worth considering as part of your marketing mix.
Pens are a physical reminder of your brand
Local consumers are the bread and butter of any business. They are the ones who provide word-of-mouth marketing for companies within their community. Therefore, it makes perfect sense to reach out to local consumers with tangible promotional items.
Pens are practical items that people can use to write down contact information, take notes, or make lists. By giving local consumers something, they can touch and feel, businesses can build loyalty and brand recognition.
While digital marketing certainly has its benefits, there’s something to be said for good old-fashioned word-of-mouth marketing (WOMM). WOMM is a great way to build brand loyalty among local consumers. After all, nothing creates brand loyalty, quite like personal recommendations from friends and family. Studies have shown that WOMM is one of the most effective forms of marketing.
The best marketing strategy mixes the benefits of both digital and traditional marketing techniques. By using a mix of digital and traditional, businesses can reach a wider audience while building brand loyalty among local consumers.
Capture a broader consumer base using Custom Pens
Sometimes, the old way of doing things is the best. In a world where technology is constantly changing, some people prefer to stick with brands they know and trust.
By handing out branded pens, you’re showing your customers that you’re a reliable and trustworthy company that they can count on. This is especially important if your target audience is older. They may not be as tech-savvy as younger generations, so a physical pen that they can use in their everyday lives is a valuable item.
Branded pencils and pens are an excellent way to build trust with consumers quickly. They are simple, useful, and have enough surface area to add all the essential contact details of your business. Or even a logo or a short and sweet message.
Pens are a tangible gift that consumers can use daily, which helps to build a positive association with your brand.
Customise promotional items with your business’s logo at Custom Gear
We have a variety of pens to choose from. From plastic to metal to Parker -we have something for everyone. Get them branded with your company logo for a professional touch or go for a fun design that crystallises your brand identity. We ship Australia-wide so that we can get your promotional items to you quickly and easily.
Our promotional items will help bring your business advertisements to life. Using our products, you can create unforgettable advertising campaigns that will truly make a difference for your business.